The co-founder and chief executive officer of AHA!, will talk about “Unleashing Brand Value: 4 Steps to a More Powerful Brand.”
Betsy Henning will be the guest speaker at the next Clark County PubTalk Tuesday, April 15, from 5 to 8 p.m., in the Fort Vancouver National Historic Site Artillery Barracks, 600 E. Hatheway Road, Vancouver.
The session will cover how to think strategically about a brand and differentiate a firm from its competitors, help employees own the brand, and align employee and customer communications with a brand.
AHA! employees provide corporate communications strategies, writing and design services.
PubTalk is a networking event designed to create connections for entrepreneurs, investors and other professionals to grow new companies in the local area.
The cost for individuals 21 and older to attend is $30 per person. Registration includes sodas and appetizers. A cash bar, featuring wine and beer, will be available.
PubTalk is sponsored by the Columbia River Economic Development Council and co-sponsored by the Southwest Washington Workforce Development Council.
To pre-register, visit www.swwdc.org.