The yellow house at the corner of Northeast Sixth Avenue and Birch Street, in Camas, has thrived for two decades. During the first 19 years, its occupant – the Camas Family Health Center – relied on word-of-mouth advertising.
Adding a sign to the building’s exterior is among the more recent methods of promoting the center’s chiropractic and massage services. This month, the health center’s founder Dr. Patricia Smith attended a social media seminar with Dr. Trista Darling.
“We are trying to become more interactive and trying to change with everyone else,” Darling said. “We are starting to increase the use of social media.”
That has included the use of Twitter and Facebook.
“She’s been the catalyst for a lot of youthful ideas,” Smith said, of Darling. “We’ve had a lot of fun.”
Both women were involved in developing the practice’s website two years ago.
Their offices are located in a former family home.
“Some patients played here as children,” Smith said. “That is kind of fun, and they have good memories.”