One of the first things you learn in any decent journalism degree program is that journalists, whether they work for a national television outlet or a tiny community newspaper, must operate according to the Journalists Code of Ethics.
There are a few biggies in this written code. For instance, ethical journalists should:
- Seek the truth and be accurate, honest and fair in their reporting;
- Minimize harm, which covers a lot of ground but basically means be a decent human being and show compassion; and
- Act independently, which covers everything from paying sources (do not even think about it), disclosing conflicts of interest and not giving advertisers favored treatment to labelling sponsored content and “shunning hybrids that blur the lines between news and advertising.”