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Beyond Black Friday: holiday shopping goes local this Thanksgiving weekend

Little Boxes Friday, Shop Small Saturday and new event, Artists Sunday, urge shoppers to support small businesses, local artists this holiday season

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With national surveys showing nearly 85 percent of small businesses have been negatively impacted by the ongoing COVID-19, many small business advocates are hoping shoppers will consider supporting small, locally owned businesses this holiday shopping season. 

“We know 88 percent of U.S. consumers feel a personal commitment to support small businesses in the wake of the pandemic. Whether online, curbside or safely in store, we’re reminding consumers that they can help make an impact by shopping small and sharing their favorite small businesses on social media all holiday season long,” Elizabeth Rutledge, American Express’s chief marketing officer, recently stated in a press release about the credit card company’s annual Small Business Saturday event. 

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