Allure Boutique sells women’s apparel and accessories in downtown Camas

Billabong and Free People are among the brands featured

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The owner of a new business in downtown Camas said she has to love the items in her store’s inventory, in order to carry them.

Bobbi Lee loves dresses, shirts, shorts, handbags and shoes.

She recently opened Allure Boutique.

“I live in active wear,” Lee said, during a tour of her store. “My goal is to make it affordable and accessible for a lot of people, and it won’t break the bank.

She likes the size of the store’s space — 600 square feet.

“I like to converse with the customers,” Lee said. “I ask for their feedback if I am missing anything, I can look for it during my next market trip.”

Clothing brands sold at Allure include Free People, Billabong, Miss Me, Lush, Alo Yoga, Onzie and Bishop+Young.

Personal shopper experiences are available, to refresh a wardrobe or prepare for a special occasion.

Allure Boutique has jewelry, made by area artists. There are also greeting cards, soy wax candles, and lip balm in flavors such as root beer, pink grapefruit and peppermint.

The store’s interior was built out in an industrial style. Lee and her boyfriend, Dan Tiedy, designed and built most of the fixtures.

Lee grew up in Seattle. She has a bachelor’s degree in business administration from the University of Washington. She minored in marketing.

Lee was a buyer of women’s fashion clothing, cosmetics and men’s fragrances for May Department Stores, including Meier & Frank, for nine years.

After being a buyer, she was recruited by Hewlett-Packard, where she worked in a sales and marketing role for 19 years.

“The buying experience was definitely a key factor in the confidence that gave me to open up the boutique,” Lee said. “I enjoyed being a buyer and am pleased that I am able to utilize the experience and skill set in the new business.”

She has lived in the Camas and Vancouver area for 30 years.

“Downtown Camas is charming, not commercialized,” Lee said. “It’s a perfect fit.

“People can buy gifts for their mom, sisters or friends without traveling too far,” she added.

Presents can be gift wrapped.

Allure Boutique, 407 N.E. Fourth Ave., is open Monday through Friday, from 10 a.m. to 6 p.m., Saturday, from 10 a.m. to 5 p.m., and Sunday, from noon to 4 p.m. Gift cards are available.

For more information, call 844-6532, email or visit