‘Experiential shopping’ started small

As online shopping has steadily grown during the past decade, brick and mortar retail businesses have been looking at new ways to address this shift in consumer behavior.

In an attempt to convert some of those “clicks” back to “bricks,” experiential shopping has become the latest trend and marketing technique for traditional retailers. Experiential shopping can take many shapes — a focus on consumer engagement over sales, creating an experience to share with others, or offering other services beyond the products sold, to name a few.