Camas-Washougal Salvation Army (CWSA) employees and board members considered a wide variety of options for a new community event to raise awareness for their annual holiday fundraising campaign, but they couldn’t ignore the fact that football was a natural fit.
“One of our advisory board members said, ‘Well, it is football season, and it is a ‘kickoff’ (event), so why don’t we get the (local high school) football teams involved?’” CWSA envoy Samantha Wheeler said. “The idea is to make our ‘kettle kickoff’ a literal kickoff.”