Washougal launches branding campaign

The city of Washougal is inviting residents to take part in a newly launched community survey as part of Branding Washougal, a community-driven initiative to strengthen how the city communicates, makes decisions and represents itself. The survey is now live at brandingwashougal.com/survey. .

“It is a key opportunity for residents to share their perspectives, experiences and priorities. Input gathered will directly inform the vision, messaging and identity that guide city decisions and communications moving forward,” according to a news release.

The project will establish a practical framework to help the city communicate clearly and consistently with residents; make decisions aligned with community priorities; improve coordination across departments; and represent Washougal accurately to residents, businesses and visitors, according to the news release.

The project is expected to reach initial completion by the end of 2026, with implementation across city services and communications continuing in the following years.

“This is a research-driven process that relies on community engagement to get right,” Michele Loftus, the city’s communications manager, said in the news release. “The survey is a critical part of that effort, and we’re encouraging as many residents as possible to participate.”

The city is partnering with CivicBrand, a firm that works exclusively with public sector organizations and brings extensive experience leading research and community engagement efforts nationwide.

In addition to the survey, residents can connect with the project team at pop-up events from 4 to 6 p.m. April 28 at Washougal Times, 1826 E St. and 9 to 10 a.m. April 29 at Compass Coffee, 1700 Main St.