Washougal woman succeeds with oracle deck

Mindset coach creates product to help women achieve financial goals

Washougal resident Taylor Eaton demonstrates how to use "The Wealthy Woman Oracle Deck" at Washougal Coffee Company on Tuesday, Dec. 13. (Doug Flanagan/Post-Record)

Taylor Eaton experienced some doubts before releasing The Wealthy Woman Oracle Deck into the world. To get past them, she had to take her own advice, which was, ironically, in the deck itself. 

“I knew I wanted to create this,” said Eaton, a Washougal resident. “I didn’t know if people were going to want it, but I wanted to do it for me. I kind of had to live the message of the deck, which is, ‘Trust yourself. Trust what feels right to you,’ even if you’re like, ‘This might be crazy,’ or, ‘I don’t know if it makes logical sense.’”

That self-trust paid off in a big way for Eaton, who is preparing to ship out the first batch of recently-completed decks to customers in the next several weeks. The first first batch of pre-orders sold out in “less than a week,” according to the deck’s website.

The Wealthy Woman Oracle Deck’s 44 illustrated cards and guidebook strive to help women “step into new levels of wealth with ease and joy,” tap into the “flow of money” and “unlock new levels of prosperity,” according to the website.

“The oracle deck is a tool to help you turn inward and look within and tap into that guidance or gut feeling or whatever it is that we have, and just tune into yourself about what you need and what your next step is,” said Eaton, a money mindset coach and human design expert. 

“It specifically (focuses on) empowering women around wealth and helping them ask themselves, ‘What would make me feel the most wealthy? What’s the right way for me to approach money or work?’ or anything like that. The idea is to help you empower yourself, trust yourself, and trust what’s right for you in terms of making money or whatever (your goals are) in your personal business life.”

Eaton assigned titles to the cards and wrote the guidebook, and Australian artist Stephanie Wicker-Campbell illustrated the cards. 

“(Stephanie) is phenomenal,” Eaton said. “She brought my vision to life better than I could have imagined.”

Wicker-Campbell recently launched her own publishing business, Muse Oracle Press, which provides bespoke creation, publishing, and custom launching experiences for premium oracle decks and other magical products, thanks in part to Eaton’s deck. 

“Partway through illustrating the deck, I was starting to think about finding a printer, a manufacturer and a warehouse to ship from,” Eaton said. “ As I was about to start getting into that, (Stephanie) reached out to me and said, ‘I wanted to let you know that working on your deck has changed my approach to money and business so much that I’m now opening my own publishing house. Do you want to be my first client? You’ll get a much better deal.’ 

“And now I think she’s working on at least three or four more oracle decks, and people are paying her huge premium packages to do it. She’s like, ‘I wouldn’t have thought this was possible before I (read) the messages in your deck. It changed the way I looked at money.’ That, to me, was more validation than the (sales) numbers. I was like, ‘That’s the result I wanted.’ For the first person to go through the whole deck and say, ‘I’m signing clients at 10 times the rate I signed them (previously),’ and, ‘My husband and I are buying a house after thinking we couldn’t,’ and, ‘I’m starting my own publishing house,’ that humbled me, and it made me so glad that I pushed myself to do this when it felt at times like a silly idea.”

Wicker-Campbell wrote on the Muse Oracle Press website that “it is truly magical to be a part of the creation process that results in beautiful decks that connect powerfully with those who welcome them.” 

“Wealth is often painted as something unattainable, cold or corrupt,” Wicker-Campbell said on the website. “We’re told we need to struggle and sacrifice for it. That we need to hustle or stress in order to get it. That we are greedy for chasing it. Or that we are lazy or unsuccessful if we can’t attain it. But this view of wealth doesn’t serve us. It only limits us and shrinks the natural sense of abundance we are all born with. So my hope is that this deck serves as a path to a different kind of relationship with wealth. One where we view wealth as nurturing and expansive. Warm, yet powerful. Effortless and attainable. A tool one can use to better their life and the lives of others. And something that is defined differently for each one of us.”

Decks cost $65 each and are available to purchase at wealthywomanoracle.com.

“I think (the response) has been better than I thought it would be,” Eaton said. “I worked on this for about two years before launch, so by the time we released it, my expectations were all over the place. There were days when I was like, ‘This is going to be phenomenal,’ but there were also days when I was like, ‘No one’s ever going to want this.’ By the time we actually got it out, I wasn’t sure because I had been so in my head about it for two years. I’m talking about how maybe there’s a different way (to succeed),  and I think there was a part of me that was afraid to put that out because it’s not what our society teaches or how our society looks at money.

“(But) when the sample copy showed up (for the first time), and it was in my hands, it was a pretty surreal feeling.  My brain couldn’t even comprehend it. I was so pleased with how it turned out. It’s so high-quality.”

Eaton started thinking about creating an oracle deck after talking with several of her clients “who have been in the spiritual entrepreneur field.”

“A lot of people (asked me), ‘Have you ever seen an oracle deck?’ So I started (using them), just for myself, (learning how to use) my own intuition, how to value myself and all of that,” she said. “And then I was like, ‘I want a deck about wealth, about money,’ and there was nothing out there. I couldn’t find any good decks that had anything about wealth or abundance or money — it was all about love or spiritual abundance. I was like, ‘What about money? What about prosperity?’ And there was nothing out there. 

“I had a moment of, ‘Maybe I should create it.’ And then immediately, of course, my inner voice said, ‘You’re not an artist. You’ve never made a physical product. Don’t do that.’ But then because I’ve been doing this mindset (work) for so long, I was like, ‘You’re only limited by what you’re telling yourself.’ I’ve done amazing things. I already built up a six-figure business from scratch. Doing this all on my own, I’ve achieved so much, so why can’t I be the person who creates this as well?’”

The cards and guidebook provide users with “open-ended guidance,” according to Eaton. 

“The way I wrote these descriptions, they’re meant to make you think a little bit about, ‘What feels right to me next?’ This gives you a direction to go in,” she said. “It nudges you to maybe focus on what you are emitting out in the world, how you are carrying yourself, how you are acting around money. Or maybe it’s more, ‘What do I need to hear? What do I need to do to turn inward?’ There’s different aspects of how we (act) around money and how we relate to money, so each of these cards point you in a different direction and give you ideas about what to focus on next.

“Some people will look at it as a way to channel divine guidance. I like to look at it more as a way for people to turn inward and listen to themselves a little bit more and make more space for that inner voice. That inner voice told me to create this deck even though it didn’t make logical sense, and told my artist to start her own publishing house even though nobody had ever done it like she was (planning) on doing it.”

Eaton owns and operates Taylor Eaton Coaching, which offers private and group training sessions in the areas of money, business and human design. 

“(The inspiration for the oracle deck) came from the work I’ve done with hundreds of private clients and thousands of people who have gone through my programs and done group Q&A sessions and things like that,” she said. “(And it was also influenced) by my own personal journey.”

Eaton’s journey began after she graduated from college and entered the professional world with $100,000 of student debt.

“I felt completely crushed,” said Eaton, who grew up in San Diego and moved to Washougal with her husband in 2019. “My family had a history of bankruptcy, and that was just what I grew up with. Just seeing all of that, I felt so disempowered around money, and I (wondered) how I was supposed to get by, let alone have a life that I really wanted. Even though I had done everything I was ‘supposed’ to do, I still had all of this debt. I got jobs, but they were never enough. You always hear the story in society, ‘Work hard, go to school, get good grades, and you’ll get a good job and make money, and you’ll have the American dream’ or whatever. It wasn’t happening for me, even though I had done all the things I was ‘supposed’ to do.

“I was like, ‘There has to be a different way for me to look at money, because this isn’t going to work for me in a living capacity, but also, this can’t be the way that it has to work for everyone.’ That was when I started looking at my own stories around money and the ways that I thought it worked, and how it could work for me and how things could be different. (I learned to) stretch what I believed was possible for me with money.”

Eaton was also inspired by her father, who she said was “unhappy and unfulfilled” at the end of his life despite doing “everything the ‘right’ way.”

“He had worked so hard his whole life to provide for me and my family,” she said. “He never loved his job. He struggled and suffered and sacrificed in order to make enough money and provide for his family, which he always did, but it was always tight. He didn’t feel like he had achieved anything for himself or what he wanted. He worked so hard and still died without much money, or safety and security in that sense. That was that moment that kind of woke me up. I was like, ‘I can’t just keep working at a job I don’t love,’ which is what I was doing at the time.

“I realized he followed all the ‘rules’ of what you’re supposed to do to make money and still barely scraped by, and I felt that’s where I was headed. At that moment, I was like, ‘If I question everything everyone’s ever told me, maybe I’ll get a (different) result in the end.”

Eaton is open to working with anybody, but estimates that 98% of her clients are women.

“I don’t think that the guidance is necessarily any different for men, but, at least in my experience as a woman, I felt very disempowered,” she said. “From my experience, women feel a little bit more disempowered around money than men do in our society, just because it’s only in our recent history that women are actually working (full time) and earning money (for themselves). My husband is a mechanical engineer, and he tells me that in the STEM system, these traditionally higher paid (occupations), there’s very (few) women. Even though we’ve come so far in our society towards more equality, it’s still not fully there in a lot of ways, and so I think just a lot of women carry so much baggage and so much heaviness because they have limiting stories in their minds about what’s possible for them as women.”

If the Eaton of today could go back in time and give advice to her younger, struggling self, she would say, ‘‘What you want to do is enough. It’s good enough. And it’s not only enough, it’s needed, and people want it and they’re waiting for it. They just don’t know that you have it.”

Through her business and now her oracle deck, that’s exactly the kind of advice that she now gets to deliver to people every day.

“I love that I get to help people see how truly amazing they are,” she said. “I always tell people, ‘It’s never the Taylor show. This isn’t about what I can do for you. It’s about what’s within you ready to just be woken up.’ When I share what really is important to me, or what feels correct to me, or how those things have amazing residual effects, and see people who thought a certain kind of life or level of wealth or success wasn’t available to them all of a sudden reach (their goals), and see that transformation (after) having someone say, ‘Hey, I believe in you, and I believe there’s something worthwhile within you, and I’m here to just hold that belief in you while you find it,’ is, to me, the most fulfilling thing. I think that’s what I needed the most, especially when I was starting out with my business and going through that $100,000 student loan debt. Being that for other people has been so powerful.”